Le Mini Macaron 

– From Test to Nationwide Success 

In 2019, SISO imported and launched Le Mini Macaron in Korea. Starting with pop-up stores and duty-free channels, we created early consumer buzz. This was followed by viral online campaigns that expanded brand awareness and consumer engagement. 

As a result, in 2020, Le Mini Macaron successfully entered Olive Young nationwide (1,300 stores), Korea’s leading health & beauty retailer. 

Although our current Korea Market Test Service is structured differently (focused on consignment-based pilot launches and consumer insights), this experience proves our capability in: 

 • Managing brand entry into Korea 

 • Building consumer awareness both online and offline 

 • Expanding distribution from test channels to large-scale retail 

This track record ensures that when brands test the Korean market with us, they benefit from hands-on launch expertise and proven know-how in retail expansion